E-mail marketing may be similar to direct mailing (mailings by post), but the rules are significantly different. Both require a relevant and attractive message, and good timing. The difference lies in the way the mails arrive and how they are read. Most people's inboxes are constantly overflowing, so an e-mail that does not immediately prove its relevance is quickly ignored. You only have a second to prove yourself. That and the ever-increasing amount of spam filters – sometimes they'll even stop legitimate e-mails. If you're not in your addressee's contact list, you risk ending up in the junk mail folder.
An electronic message also looks entirely different than a paper mail, and so other rules apply. Remember that the layout of your e-mail message looks different in every e-mail program it is opened; the same e-mail looks different in Hotmail than in Gmail.
Create, launch and evaluate your e-mail marketing
E-mail marketing is a powerful marketing tool to contact your customers or prospective customers. You want to make sure you give them the right message by creating an attractive design, relevant copy, making sure the subject line is appealing, and so on. Sending mails in bulk often implies a balance between being wanted and being a spammer. That's why professional help is a good option.
YourCoach can help you in creating and sending your e-mail marketing, both graphically and textually.
Even if you're already active with e-mail marketing, YourCoach can help you with:
- Advice on your templates and database; analysis of statistics;
- Helping you find an e-mail platform;
- Coming up with, creating and executing e-mail campaigns;
- Redesigning your existing e-mail template;
- Rewriting the text of your e-mails for more conversions.